Privacy Policy

Last Updated: 1st July 2025

This Privacy Policy explains how YoFroYo ("we", "our", or "us") collects, uses, stores, shares, and protects your personal information when you create an account, use the App, participate in the loyalty program, interact with features, or communicate with us. By using the App, you acknowledge that you have read and understood this Policy.

Information We Collect

We collect personal information that identifies you or can reasonably be linked to you. This includes information you provide directly, information collected automatically, and information from third-party sources.

Information You Provide

When you register, you may provide information such as your name, mobile number, email address, password, city, profile photo, and other optional profile details. When you use the App, we collect information about your loyalty points, reward redemptions, purchase history, in-App activity, QR scans, check-ins, claimed offers, campaign participation, and interactions with App features.

Automatically Collected Information

The App may automatically collect device and technical information including your device model, operating system, unique device identifiers, IP address, session logs, usage patterns, performance data, crash analytics, and push notification tokens. With your permission, we may also collect approximate or precise location information to provide location-based offers, rewards, and store identification.

Communications and Support

If you contact our support team, we collect the contents of your communications, including feedback, complaints, questions, and survey responses.

Third-Party Sources

We may also receive information from service providers or business partners engaged to support App functionality, analytics, messaging, customer support, or promotions. These third parties process information strictly on our instructions under confidentiality obligations.

Social Media Information

If you connect your YoFroYo account with social media platforms (for example, Facebook, Instagram, Google), we may collect:

Payment Information

When you make purchases through the App, payment processing is handled by secure third-party payment processors. We collect transaction amount and date, last four digits of card (for reference), billing postal code (for fraud prevention), transaction ID and status.

How We Use Your Information

Your personal information is used to operate, maintain, and improve the App and Services. This includes creating and managing your account, tracking and redeeming loyalty points, verifying identity, recording in-App activity, processing transactions, and enhancing the user experience.

We use your information to personalize your App experience, provide relevant offers, campaigns, rewards, and recommendations. With your consent, we may send marketing or promotional communications via App notifications, SMS, or email. You may withdraw consent or change your communication preferences at any time.

Your information is used to secure the App and prevent fraud, unauthorized activity, or violations of our terms. We may analyze aggregated or anonymized data to improve App functionality, evaluate engagement, develop new features, and understand trends. We may also use information to comply with legal obligations, respond to lawful requests, enforce our policies, or protect our rights and the rights of users.

Automated Decision-Making and Profiling

We may use automated systems to analyze your App usage, purchase history, and preferences to:

You have the right to request human review of automated decisions that significantly affect you, challenge or contest automated decisions, and opt out of certain profiling activities (this may limit personalized features).

Sharing and Disclosure of Information

We do not sell your personal information. We may share your information with third-party service providers for operational purposes, including cloud hosting, analytics, crash reporting, technical support, messaging, marketing, and customer service. These providers are contractually obligated to protect your information and use it only to provide services on our behalf.

We may share information if you request or authorize it, such as when using third-party integrations, redeeming rewards, or connecting with social platforms. We may share information with affiliates or corporate group companies involved in operating or supporting the loyalty program.

What We Share with Social Media: When you share App content on social platforms, information may be visible according to your social media privacy settings. We do not control how social media platforms use your information. Please review their privacy policies.

Disconnecting Social Media: You may disconnect social media integrations at any time through App settings or your social media account settings.

In the event of a business restructuring, merger, acquisition, or similar transaction, personal information may be transferred while maintaining protections consistent with this Privacy Policy. We may also disclose information as required by law, in response to legal processes, or to protect our rights, users, or security of the Services.

Third-Party Services and Tracking

The App integrates the following categories of third-party services (specific providers may change):

Analytics and Performance

Cloud Storage and Hosting

Marketing and Communications

Authentication

These may collect device identifiers, usage data, location information (with your consent), and anonymized analytics. Third-party tools operate under their own privacy policies, and you may limit tracking by adjusting your device or App settings. Each third-party service operates under its own privacy policy. We conduct due diligence to ensure third parties maintain appropriate data protection standards and use your information only as directed.

SDK Permissions

Third-party SDKs may request device permissions. You can review and manage these through your device settings.

Cookies and Tracking Technologies

The YoFroYo App and related web services may use cookies, web beacons, pixels, and similar tracking technologies to enhance your experience and collect usage information.

Types of Cookies We Use

Your Cookie Choices

You may control or disable cookies through your browser or device settings. Note that disabling certain cookies may limit App functionality. You can opt out of interest-based advertising through:

Push Notifications, Messaging, and Location Services

If you enable push notifications or in-App messaging, we may send updates regarding loyalty points, rewards, campaigns, promotions, or relevant information. You may manage or disable notifications and location services through your device or App settings. Disabling some permissions may limit certain App features.

Your Rights and Consent

You may access the personal information we hold about you, request corrections, request deletion, or request a portable copy of your information. You may also update your communication preferences or withdraw consent at any time. We may need to verify your identity before processing requests. Requests can be submitted using the contact information provided below.

If you are a parent or guardian and believe your child has provided personal information, you may request its deletion.

Your Privacy Rights by Jurisdiction

For Users in Pakistan

As a user in Pakistan, you have rights under Pakistani data protection laws and regulations. While Pakistan is developing comprehensive data protection legislation, we respect your fundamental privacy rights:

Pakistan Electronic Media Regulatory Authority (PEMRA) and Pakistan Telecommunication Authority (PTA): We comply with regulations set forth by relevant Pakistani authorities regarding electronic communications and data protection.

For Users in Other Jurisdictions

We respect privacy rights under applicable local laws, including but not limited to Brazil (LGPD), Canada (PIPEDA), Australia (Privacy Act), and other jurisdictions. Contact us to exercise your rights.

Data Retention and Security

We retain your personal information for specific periods based on the purpose of collection and legal requirements. Examples:

You may request earlier deletion of your information, subject to our legal obligations.

We use reasonable technical, organizational, and administrative measures to protect your information, including encryption, access controls, and security audits. However, no system is completely secure. Information transmitted over the internet may not always be secure during transit.

Security Breach Notification

In the event of a data breach that poses a risk to your rights and freedoms, we will:

Notify relevant supervisory authorities as required by law.

Reporting Security Issues: If you discover a security vulnerability, please report it to [email protected]. We appreciate responsible disclosure and will work with you to address the issue.

Data Anonymization and Aggregation

We may anonymize personal information by removing identifiers so that data cannot reasonably be linked back to you. Anonymized data is not considered personal information and may be used indefinitely for analytics, research, and business purposes.

We create aggregate statistics (e.g., "70% of users redeemed rewards this month") that do not identify individuals. Aggregated data may be shared with business partners or used publicly.

We follow industry-standard techniques to ensure anonymized data cannot be re-identified using reasonably available methods.

International Data Transfers

Your information may be stored and processed in Pakistan and may also be transferred to and processed in countries where our service providers operate, including the United States, European Union, or other regions. These countries may have data protection laws different from those in Pakistan.

Safeguards We Use:

Pakistani Data Transfer Regulations: We comply with any requirements set forth by Pakistani authorities regarding the transfer of personal data outside Pakistan.

You may request information about the safeguards we use for international transfers by contacting [email protected].

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at [email protected] or contact us through the App settings.

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